Inspired from the Mayan’s geometric, textural qualities and the harpy eagle, a Belize native, the identity created for BFREE embodies the institution: strong, courageous and enduring. Defining the rich, dark chocolate BFREE produces evolved through the layers and deciduous properties of the rainforest – where vegetation is at its densest and only 5% of the sunlight breaks though – giving way to each flavors personality. The asymmetrical shapes framing the text create an overall light-hearted and playful personality, with the message of BFREE lying at the heart of the package.