Paco Rabanne | Million lucky
Role Creative Direction, Design, Animation
Editing TJ Gonzalez
A series of surreal narratives dancing between lucky and unlucky situations for Paco Rabanne's campaign debuting its new parfums. With the fragrances targeting younger consumers it allowed for a playful subject matter, and stayed in line with the Rabanne brand through visual direction. The metallic palette was derived from the Lady Million Lucky and 1 Million Lucky bottles and the animation tone maintained an elegant nature complimentary to Paco Rabanne. Vertical versions of the videos were created to exist on Instagram Story as well.