Macy's + Plenti Photo Shoot
Role Art Direction
Creative Direction Jaime Rivera
Co-Art Direction Jon Siliato
Photography Liz Von Hoene
Plenti launched its rewards program this May, with Macy's as one of its flagship partners. My team and I tackled the challenge of relaying the program's benefits through aspirational and inspirational visuals. Other considerations were to maintain Macy's whimsical branded look, appealing to the millennial generation, as well as implementing Plenti's colorful palette. My responsibilities included developing the concept for the year-long campaign, pulling new faces for talent, as wells as creating mood boards and lists for styling and props. A big thanks to the wonderful stylists, talent and crews that helped in making this shoot a success and dreamy experience.