Role Creative Direction, Design
Designs crafted for a campaign re-imagining Fendi’s S19 Baguette & Peekaboo bags. Fendi sent select photos from their collection, seeking to appeal to a creatively inclined audience through conceptually open interpretations. Muses were born, inspired by the collection’s ornamental detailing and textures. In addition to several minimal designs that supported the accompanying bag designs in a surreal fashion.