atc artist series II


Role Design
Typeface ATC Rosemary

As part of Avondale Type Co's second annual Artist Series I created four unique pieces inspired by one of their typefaces, Rosemary. Taking notes from the fonts elegant details and variation in weight, I set out to design a look that carried its romantic qualities further. Noting the architectural process of type making, each piece was reconstructed through luxurious materials, organic accents, while keeping an overall ethereal air.